Have you ever seen such a bicycle?

It is not only an electric bicycle, but also an electric scooter.

You’re right. That’s it.

This Gmigo one 2 in 1 electric two-wheel product won the Gold Award of Taipei Cycle d&I Awards 2021 by IF Design and Germany iF industrial design product innovation.

As the “Oscar” award in the design industry, iF is well-known in the industry, only more than 10 vehicles are shortlisted every year; the Gold Award of Taipei Cycle d&I Awards only selected three complete vehicle works this year.

As a company founded only one year, how does Gmigo won the international design award and the top prize in bicycle field?

The core idea of this bicycle comes from the R&D of “core module”. That is, the shared part of the front end. Through the detachable structure and module replacement, the combination of various short-distance travel and recreational tools can be realized.

At the Taipei cycle d&i awards Presentation site, the host said excitedly after riding Gmigo one: “If you ride one on the street, everybody will be watching you, you will become the focus of attention and envy. It is very chic and a very special design.”

Innovation is the cornerstone of Gmigo’s R & D and design. At the beginning of vehicle R & D, the founding team of this young company made a more in-depth research on the overseas and domestic markets and found an interesting “market gap”.

In Europe and the United States, the scene of leisure and entertainment is everywhere, camping, suburban vacation, mountain or road riding, street cruising, the transportation they need is not the traditional sense of “from A place to B”, but a kind of “sightseeing, strolling” micro travel leisure, is a kind of enjoyment of aimless beautiful process. At this time, the small wheel will play a unique advantage, which can not only meet the tall and burly body of European and American people, but also realize portable storage, and can be applied in multiple scenarios.

Many people have electric bicycles and scooters, however it will be a challenge to put two large pieces in the trunk at the same time. Although many products are foldable, the riding data can not be presented in one system, which makes the founding team very excited. Is there any chance to combine them into a new multi-functional product?

Next, when investigating the domestic market, young people’s riding demand and consumption concept also attracted their attention.

Young people are a new generation of consumers. They need imaginative products. They prefer to change. Change means freshness and fashion. They no longer regard electric vehicles as a means of transportation. Most of them already have their own cars, or take public transportation, or use Uber and Didi, or even sharing bicycles and cars. In a more diversified travel choice, they can choose to travel by themselves, Gmigo hopes to be regarded by users as a “LEGO” or “Doraemon” in the field of travel. When you need it to become something, you can do it in a few seconds.

What you need, it will be.

“We’ve invited a lot of potential users to try it out, and they all think it’s cool, and they’re looking forward to buying one after it’s on the market.

We believe that what young consumers want is no longer a simple alternative, but a brand new experience and a product to meet their aesthetic needs. So, at the beginning of our founding, we had two ideas: good-looking and fun. So we define slogan as “fun travel.” Tian Kuan, founder of jimugao, said so.

Gmigo hopes to meet the ever-changing needs of young people and develop a unique shell changing process. Through the combination of disassembly and shell changing, skin changing in one second, it can bring more fun to users and make travel fashionable. It is no longer monotonous and can ride a new one every day.

When it comes to design concepts, it is also very important to be environmentally friendly. Use the least production resources and create the most kinds of transportation. In the material selection, Gmigo uses ternary lithium battery and magnesium alloy car body, which is convenient for later recycling.

After users choose to buy Gmigo electric vehicles, they can extend a series of products such as scooters and spinning bikes through modules, and maximize the product life cycle by replacing parts and skin at low cost.

Gmigo believes that it is a cool thing to create unlimited product portfolio for users with less cost. At the same time, it is committed to integrating short distance travel with sports, fitness, leisure and entertainment. By folding, it is easy to carry and saves storage space, so as to provide a simple, diverse, low-carbon, environmentally friendly and healthy new way of travel for today’s congested traffic.

In terms of operation, Gmigo is committed to creating a transportation product that “accompanies” users, and has specially developed an independent app to provide the basis for intelligent travel.

As an innovation company driven by technology R&D and design, Gmigo is a company with innovation gene, focusing on vehicle R&D, respecting tradition and not sticking to mode; while fusing new elements, it also adheres to the industry concept.

At present, this good-looking and fun car is about to enter the production period. Gmigo hopes to establish cooperative relationships with ecological partners in various dimensions, such as upstream supporting suppliers and vehicle manufacturers, downstream agents and sales channels (online and offline), as well as venture capital and industrial investment institutions, so as to jointly create a new riding ecology in the future.